Why Overpricing Backfires

Fewer Showings
Today’s buyers are well-informed. They actively compare listings and quickly dismiss homes that appear overpriced, resulting in fewer showings from the start.

Stale Listing Effect
When a home lingers on the market, it raises concerns. Buyers begin to wonder what’s “wrong” with the property—even after a price reduction.

Strengthens the Competition
An overpriced home inadvertently makes nearby, correctly priced listings look like better values, sending buyers directly to your competition.

Wasted Marketing Momentum
The first few weeks on the market generate the most attention. Overpricing dampens that initial momentum, reducing the return on your marketing efforts.

Price Reductions Hurt Leverage
Eventually lowering the price can signal desperation and often leads buyers to submit lower offers than they otherwise would have.

What to Do Instead

Price Strategically from the Start
Base your list price on recent comparable sales and current market conditions—not outdated prices or aspirational numbers.

Emphasize Value
Strong preparation, professional staging, and targeted marketing help justify your price and attract serious buyers.

Work With a Knowledgeable Agent
An experienced Realtor uses real-time market data and local insights to position your home correctly—maximizing interest and helping you sell efficiently for top dollar.